It’s also the language you assign to your brand voice. This doesn’t just mean the logos and color schemes you utilize, although these are certainly strong cultural communicative tools. Brandingīy their very nature, branding elements should be immediately visual representations of what’s important in your organization. Surroundings that have a lot of plants, natural light, and recycling facilities communicate a cultural dedication to sustainability. An atmosphere of chaos can suggest that your culture is one of disorganization. How your company designs and maintains the surroundings of operations sends a distinct message. This can be key for both employees and consumers alike. One of the most visible aspects of culture is the working environment. Some of the common tip-of-iceberg cultural elements include: Environment A company’s ability to be innovative relies upon a culture that drives creativity and productivity. Consumers often make purchasing decisions as a result of values. Employee engagement tends to be bolstered by a positive and supportive culture. Businesses are equally influenced by the strength of their cultural elements. Nevertheless, it is just as relevant when applied to organizational culture. Hall’s perspectives on this iceberg model of culture were primarily directed toward how societies function. Rather, there are many subtle elements that contribute to making a culture strong, secure, and rich. This is one of various comparisons he made to describe how the more obvious components of culture aren’t the be-all and end-all. In the late 1970s, anthropologist Edward T Hall suggested a similar division when it comes to culture. What you are able to see above the surface of the water only represents a tiny portion of the mass of the iceberg. What Is the Iceberg Model of Culture?īy now, most people are familiar with the deceptive appearance of icebergs. Having a good understanding of the iceberg model of culture can guide you during this process. Your approach must consider how visible and less visible elements coincide to ensure your culture is strong and sustainable throughout all areas of your operations. That said, building a culture isn’t simply about developing a company mission and maintaining high ethical standards. But the truth of the matter is that building a culture is as practical as any other task in your organization and tends to have a direct impact on your success. In some ways it can feel like an intangible idea, based around values and attitudes. Yet, this is a concept that many company leaders find relatively elusive. A strong culture is a vital component of any thriving organization.
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